A major controversy has erupted in the Indian digital entertainment space, drawing widespread attention on social media. Food delivery platform Magicpin has taken a sharp jab at YouTuber Ranveer Allahbadia and comedian Samay Raina amid the ongoing backlash surrounding their show, India’s Got Latent.
Magicpin’s Viral Advertisement
Magicpin, which claims to be “India’s third-largest food delivery app,” recently put up a cheeky road advertisement stating, “India’s Lost Talent. Comedy ki limit honi chahiye par discounts ki nahi” (There should be a limit to comedy, but not to discounts). The ad featured animated characters resembling the panellists from India’s Got Latent laughing at the bottom.
Sharing the image on X (formerly Twitter), Magicpin captioned it, “Can we get back the magic in comedy?” while using hashtags such as StandUpComedy and India.
The post quickly went viral, garnering reactions from users across social media. A user commented, ” Talent to sirf Raju Shrivastava jaise logo me tha aaj kal komedy ke naam par vulgarity ho rhi hai”. Another said, “Need of the hour.”
Can we get back the magic in comedy??#Standupcomedy #India pic.twitter.com/PcYg0KsSjz
— magicpin (@mymagicpin) February 11, 2025
The Controversy Surrounding ‘India’s Got Latent’
The storm began when Ranveer Allahbadia, popularly known as BeerBiceps, made controversial remarks during an episode of India’s Got Latent, hosted by Samay Raina. The comments sparked massive backlash, leading to mounting criticism online. As a result, Allahbadia issued an apology on Monday.
ALSO READ: FIR against Ranveer Allahbadia, Samay Raina, Ashish Chanchlani and others over controversial India’s Got Latent episode
However, the issue has escalated beyond social media outrage. Multiple complaints have been filed against Allahbadia, Raina, and social media influencer Apoorva Mukhija.
Legal Action and Political Fallout
The Maharashtra Cyber Cell has now registered a case against India’s Got Latent, filing charges against 30 to 40 individuals linked to the show. Notices are being sent to all involved. Mumbai Police have also visited Allahbadia’s residence as part of their investigation.
Meanwhile, the National Commission for Women (NCW) has summoned Allahbadia, Raina, and others over alleged derogatory remarks, with a hearing scheduled for February 17. Additionally, a Parliamentary panel on information technology is considering whether to summon the YouTuber-podcaster for questioning.
The controversy has spread across state lines, with Assam authorities also filing a case against Allahbadia and others. Guwahati Joint Commissioner of Police Ankur Jain confirmed that they are coordinating with Mumbai Police and will issue summons in due course.
Political Reactions and Industry Impact
The controversy has reached Parliament, with Shiv Sena (UBT) MP Priyanka Chaturvedi announcing her intention to raise the issue. She criticized Allahbadia’s remarks as “abusive language in the name of comedy.”
Maharashtra Chief Minister Devendra Fadnavis also weighed in, stating that anyone who crosses the limits of decency will face action. Two Mumbai-based lawyers have already filed legal complaints against Allahbadia.
Following the backlash, the India’s Got Latent episode featuring the controversial comments has been removed from YouTube.
