Sheikha Mahra Al Maktoum, the daughter of Dubai’s ruler Mohammed bin Rashid Al Maktoum, has launched a striking new perfume line named “Divorce” under her luxury brand, Mahra M1. The announcement comes just months after the princess’s very public and widely discussed divorce, which she announced on Instagram.
On Monday, Sheikha Mahra, 30, shared a teaser on Instagram, revealing the sleek black perfume bottle engraved with the word “Divorce,” a move that many are linking to her high-profile separation. The accompanying video featured symbolic imagery such as shattered glass, black petals, and a black panther, reflecting themes of transformation and independence.
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The release of this fragrance has generated significant buzz, not just for its name but for its timing. In July 2024, the princess announced her divorce from Sheikh Mana bin Mohammed bin Rashid bin Mana Al Maktoum, an Emirati businessman, through a dramatic Instagram post.
The couple, who had married in May 2023, recently welcomed their first child together. However, Sheikha Mahra declared the end of her marriage in a bold statement, saying: “Dear husband, as you are occupied with other companions, I hereby declare our divorce. I divorce you, I divorce you, and I divorce you. Take care. Your ex-wife.”
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This bold announcement, made via triple talaq on social media, caught global attention, further intensifying interest in her latest entrepreneurial venture.
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Sheikha Mahra, one of the 26 children of Sheikh Mohammed bin Rashid Al Maktoum, has steadily built a reputation as a businesswoman, and “Divorce” is one of several ventures under her belt. Known for her active presence on social media, she regularly shares updates with her 980,000 followers on Instagram.
The new perfume line is expected to appeal to those seeking empowerment and personal reinvention, echoing the Dubai princess’s own journey post-divorce.
