Just a week after the debut of the OnePlus Nord CE4 smartphone in India, there’s a looming threat that OnePlus products might vanish from store shelves.
Mobile retailers are citing unresolved issues as grounds for this drastic action. Expressing disappointment, the retailers association is urging swift resolution.
Despite persistent efforts to resolve concerns with the company, little headway has been made, leading to frustration. The South India Organised Retailers Association (ORA) has issued a warning to halt OnePlus product sales, effective May 1, citing ongoing issues.
In a letter to Ranjeet Singh, Sales Director of OnePlus Technology India, ORA highlights a year-long struggle with persistent obstacles and lack of progress in resolving concerns.
Retailers are grappling with low profit margins on OnePlus products, compounded by rising operational costs and stagnant inventory. Customer dissatisfaction due to delays and complications in warranty and service claims processing further adds to the woes.
Model-specific bundling requirements pose additional challenges for retailers.
ORA emphasizes OnePlus’s responsibility to address these concerns urgently, with proactive measures needed to salvage the partnership. However, failing to see improvements by month-end, ORA regrets having no choice but to cease the sale of OnePlus products in their stores.
The South India Organised Retailers Association (ORA) represents organized trade retailers in South India, dedicated to addressing member concerns.
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