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Consumer Affairs Ministry & FICCI bring youth onboard to boost anti-smuggling drive

by Team Theorist
2 minutes read

The World Consumer Rights Day is observed every year to raise global awareness about consumer rights and needs. In a large nation with porous borders like India, it becomes practically impossible for enforcement agencies to track smuggling operations in every nook and corner of the country.

Commerce and Industry Minister Piyush Goyal on World Consumer Rights Day on Tuesday

New Delhi: On the occasion of the World Consumer Rights Day on Tuesday, scores of schoolchildren demonstrated their resolve to put an end to smuggling by generating consumer awareness.

Ministry of Consumer Affairs along with FICCI’s Committee Against Smuggling and Counterfeiting Activities Destroying the Economy (CASCADE), the young consumers of India shared their thoughts and ideas through paintings, which depicted the harmful effects of counterfeit and smuggled goods on the country’s economy and its people. The winners of the top three paintings were awarded by Commerce and Industry Minister Piyush Goyal.

Anil Rajput, Chairman, FICCI CASCADE said, “Our future generations are the real hope for change, therefore, empowering and strengthening them to act against any illicit activity will not only add momentum to the fight against counterfeiting and smuggling but will also help in shaping a brighter future of our country.”

The World Consumer Rights Day is observed every year to raise global awareness about consumer rights and needs. In a large nation with porous borders like India, it becomes practically impossible for enforcement agencies to track smuggling operations in every nook and corner of the country. As a result, thousands of consumers fall prey to illicit and counterfeit goods such as food items and medicines, alcohol and cigarettes, jewellery, home appliances, among others. In such a scenario, the only way to counter smuggling is to spread awareness among the masses to boycott illicit and counterfeit products.

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