Bharatserums to speed scientific content distribution

It has decided to accelerate content approval and speeds time to market with digital asset management and medical, legal and regulatory collaboration.

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Mumbai: Biopharma company Bharatserums is standardizing on Veeva Vault Promo Mats to accelerate its end-to-end content lifecycle for scientific and promotional materials, said Veeva Systems on Tuesday. The company is adopting a scalable digital content platform for streamlined approvals and better content reuse to future-proof its operations in preparation for expansion into global markets.

For over five decades, it has developed a range of biological, biotech, and pharmaceutical products for women’s health, infertility (IUI/IVF), and critical, and emergency care. “We remain committed to innovation and research to deliver treatments and cures that serve the patients better,” said Dr Swashraya Shah, chief medical officer of the company, adding that “With Vault PromoMats, organizations now have the ability to prioritize and share scientific digital content with physicians in real time, while ensuring compliance and effective data asset management. Vault PromoMats also assists in content analytics to increase effectiveness.”

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“We’re excited that BSV has standardized on Vault PromoMats to easily publish approved assets to digital channels and to accelerate its time to market through content reuse,” said Anantha Nema, country manager, Veeva Systems, adding that “With a digital content platform, biopharmas in India can optimize their promotional material review cycles to keep up with the increased demand for timely information.”

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