This program is aimed to connect with over 10,000 car painters across the country through a unique nationwide outreach that will include skill contests, loyalty benefits.
New Delhi: Nippon Paint has launched ‘RangonKe Badshah’, a pan-India programme to uplift, reward and recognize the garage painter community. This 8-month long initiative will end on January 14th next year.
This program is aimed to connect with over 10,000 car painters across the country through a unique nationwide outreach that will include skill contests, loyalty benefits as well as rewards and recognition with the top prize of a Tata Tiago car.
The scheme is based on a simple points tally, from which the winners will be identified. To ensure that painters from each part of the country have equal opportunities, the company has segmented the country into 45 city clusters and each city cluster champion will win a motorbike. The company will also provide personal accident insurance of Rs two lakh to thousands of painters.
For the future generations of the painter community, the company has also announced merit based, education grant of up to Rs 12,000 per child per annum, towards school fees reimbursement of deserving children of the participating painters. Most importantly, every participating painter will earn monthly rewards based on points accumulated in a month, based on Nippon Paint products purchases, with direct bank transfers.
Announcing the Initiative, Shae Toh Hock, senior vice president, Nipsea group and managing director, Nippon Paint said, “It would be fair to say that the painter community has played an integral part in our growth in India. They have appreciated our products and our bond with the painter community is sacred. So, it is my pleasure to launch ‘RangonKe Badshah’ which is the search for India’s top car painters.”
Hitesh Shah, vice president at Nippon Paint said, “Despite the significant rise in demand for automotive paints in the aftermarket due to rebounding economy, the financial condition of Indian garage painters hasn’t really improved. Through our initiative Rangon Ke Badshah, we wish to touch the lives of over 10,000 painters and help in uplifting them both socially as well as financially besides enhancing their skills and capabilities.”
