Start-ups are playing a significant role in helping small retailers compete against online businesses, whether it be by organising their business processes or assisting them in engaging customers in the same way that larger e-commerce players do.
New Delhi: The success of e-commerce companies has previously shown how important it is for organisations to have a digital presence, the transition to which was accelerated by the Covid-19 pandemic.
According to the predictions by technopak advisors and the national association of software and service firms, the retail industry in India will be worth roughly 1.5 trillion dollars and to reach the mark, tech start-ups are playing a significant role.
Start-ups are playing a significant role in helping small retailers compete against online businesses, whether it be by organising their business processes or assisting them in engaging customers in the same way that larger e-commerce players do.
According to Abhishek Mimani, the founder of eWards, “At eWards, we work with thousands of small businesses, assisting them with technical solutions to centralise all their transactional and customer data. We provide them with a tool to analyse as well as engage their customers using our platform. This gives them a chance to compete with the marketing strategies being implemented by the large format online retailers. We have witnessed an average of 15% boost in revenue of clients who use our system.”
Marketing is becoming more complex as a result of the introduction of online communication channels. Software as a service or SaaS start-ups like eWards offer a platform for small and medium-sized businesses to optimise their marketing strategies using a complete line of technological products and digital marketing solutions.
“As a one-stop-shop, we have observed how small businesses can implement their ideas and execute them without having to spend significant amounts of their time coordinating with different players,” Mimani added.