Daawat Basmati Rice is giving all biryani lovers the opportunity to express their love for this dish, which has a distinct Indian taste, but has a worldwide reach across countries and cultures.
Kolkata: Biriyani — the word itself evokes an emotion and to salute that emotion, L T Foods, a consumer food company’s flagship brand ‘Daawat Basmati Rice’ has taken up the initiative to celebrate July 3, 2022 as the world’s first Biryani Day.
Daawat Basmati Rice is giving all biryani lovers the opportunity to express their love for this dish, which has a distinct Indian taste, but has a worldwide reach across countries and cultures. On this day, biryani lovers are urged to enjoy the taste of biryani in their own way with their loved ones, friends and family.
Many popular dishes of multi-cuisines have their own set of days. Inspired by that, Daawat Basmati Rice wanted to celebrate the world’s most popular food through the ‘World Biryani Day’.
Arguably, Biriyani finds its roots back to Persia which was introduced in South Asia by the Mughals, who brought it from Central Asia through Afghanistan.
M.D. And CEO of LT Foods Ltd Ashwani Kumar Arora said, “Biryani is more than just a product. It’s something to celebrate together. The true love for biryani is universal for the country, culture and people of all ages. Daawat thinks that such an iconic dish must have a day of its own, for which neither hunger nor the mind can be satisfied. Daawat Basmati Rice has recently launched three Biriyani kits with which the Biriyani Day will be celebrated.
Daawat Basmati Rice is probably one of the best varieties of basmati rice available in 60 countries. Its incomparable taste and fragrance fascinate one and all.
To create awareness on the World Biryani Day, Daawat Basmati Rice has launched a ‘360 degree’ multi country digital campaign in support of radio and television channels.